Target Boycott Tracker

Track your progress and support the cause!

The Game Plan

After Trump took power, Target rushed to loudly announce it was ditching its diversity, equity, and inclusion principles and commitments.

Efforts targeting DEI in the workplace and the economy are largely built on lies and are explicitly intended to target the economic prosperity of Black Americans.

Black Americans, and all Americans who believe diversity, equity, and inclusion benefits the country, must fight this with economic punishment.

Target has a market cap of about $61 billion. If 402,000+ people stop shopping at Target for 90 days (one quarter), sales will decline 5-7%, dropping the stock price by nearly 20%. This would reduce Target's valuation by $12.2 billion—making the point very clear:

Do not be complicit in supremacist evil. Do not attack Black prosperity and dignity. #BoycottTarget

Thank you for joining this effort. Your participation matters!

Target Boycott Tracker

Our Collective Impact

Current Participants

402,000 more needed to reach our goal

Our collective progress towards our participant goal

402,000

Your Personal Progress

How far you have progressed towards your personal 90-day boycott goal

Track your progress! Enter the date you started boycotting:

Share Your Impact

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